Best ai search trackers

AI search trackers help businesses monitor how AI platforms like ChatGPT, Claude, and Perplexity interact with their content. These tools address a critical gap in traditional analytics, which miss nearly 90% of AI bot traffic. With AI-driven searches growing rapidly - 60% of U.S. consumers used AI chatbots for product research by late 2025 - understanding your brand's visibility in AI-generated responses is essential. Below are five leading AI search trackers, each offering unique features and pricing:

• xSeek: Tracks 46+ AI bots at the server level, ensuring full visibility into crawler activity and citations. Pricing starts at $99/month.
• SE Ranking AI Search Tools: Monitors brand mentions across platforms like ChatGPT and Google AI Overviews, starting at $52/month.
• Peec AI: Offers sentiment analysis and multi-language support for tracking brand visibility across AI platforms. Plans start at $96/month.
• Trackerly.AI: Provides affordable daily prompt testing and citation tracking, starting at $27/month.

Quick Comparison

Tool	LLM Coverage	Key Features	Starting Price	Integration Options
xSeek	46+ bots (ChatGPT, Claude, etc.)	AI bot tracking, citation monitoring	$99/month	Cloudflare, Vercel, etc.
SE Ranking	ChatGPT, Google AI Overviews, etc.	Brand mentions, competitor analysis	$52/month	Google Analytics, GSC
Peec AI	ChatGPT, Perplexity, Google AI, etc.	Sentiment tracking, multi-language	$96/month	Exportable reports
Trackerly.AI	ChatGPT, Claude, Gemini, etc.	Prompt tests, citation source tracking	$27/month	API, webhooks

These tools offer different strengths, from real-time monitoring to multi-language support, making it easier to choose one that fits your needs and budget.

1. xSeek

xSeek addresses a major gap in tracking: traditional tools miss nearly 90% of AI bot traffic. Tools like Google Analytics depend on JavaScript to track visitors, but AI crawlers - like those from ChatGPT, Claude, and Perplexity - bypass this by directly accessing your HTML without activating tracking scripts. xSeek fixes this issue by capturing requests at the server or edge level, ensuring you track 100% of AI crawler activity before they even reach your website.

LLM Coverage

xSeek keeps an eye on 15+ major AI platforms and recognizes 46+ specific AI bot patterns, including well-known ones like GPTBot, ClaudeBot, and PerplexityBot. What sets xSeek apart is its dual-layer tracking system. It not only tracks when AI bots crawl your site to index your content but also monitors when your brand or content appears in AI-generated responses. This distinction is crucial because a bot's visit doesn’t always mean your content gets cited in its answers.

"Every tool on this list tracks citations. Only xSeek tracks crawlers." – Marc-Olivier Bouchard, Founder, xSeek

This two-pronged approach ensures you get real-time, actionable insights into both crawler activity and citation performance.

Real-Time Monitoring

xSeek detects AI bots in milliseconds and sends data asynchronously, so your site’s performance remains unaffected. It allows you to track AI crawler activity by URL, frequency, and citation rates, helping you measure your return on investment. xSeek integrates seamlessly with modern edge platforms like Cloudflare Workers and Vercel, as well as traditional setups like Nginx and Apache.

Pricing and Plans

xSeek offers flexible pricing plans to fit various business needs. Starting at $99/month, the platform includes AI crawler monitoring, citation tracking, and GEO insights. The Pro plan adds advanced features like real-time alerts, competitor tracking, and full API access. To help you get started, xSeek provides a 7-day free trial with no credit card required, letting you evaluate AI activity risk-free. For enterprises or high-volume users, custom pricing with increased API rate limits is available through direct support.

2. SE Ranking AI Search Tools

SE Ranking offers tools to track brand mentions across platforms like Google AI Overviews, ChatGPT, Gemini, and Perplexity. Since its launch in 2013, it has served over 1,000,000 users and boasts impressive ratings of 4.8/5 on G2 and 4.7/5 on Trustpilot.

LLM Coverage

This tool monitors brand visibility on various AI platforms by identifying both linked and unlinked mentions in AI-generated results. According to data, AI snippets appear for 64% of keywords, particularly long-tail queries. SE Ranking differentiates between Google’s conversational AI Mode - which is available for nearly all queries - and AI Overviews, which are triggered by specific keywords. This distinction enables users to track visibility comprehensively.

Real-Time Monitoring

With daily rank tracking, SE Ranking provides keyword positions in both AI Overviews and traditional search results, along with an option for instant updates. It also archives AI-generated search results, making it possible to analyze historical trends and changes in content sources. Users can compare their brand’s visibility against up to 20 competitors, covering both traditional and AI-enhanced search environments. This level of detail is especially useful, as traditional tracking tools often overlook critical AI-related insights.

"We use SE Ranking to build winning SEO strategies for our clients. Their suite of tools allows for robust market research, competitive analysis, and website audits - all of which serve to inform our SEO campaign roadmaps." – Connor Wilkins, CMO at Direction.com

Integration Features

SE Ranking integrates with Google Search Console and Google Analytics, offering estimated traffic data from AI Overviews - information not available directly through Search Console. The platform combines AI tracking with its Keyword Rank Tracker and SERP Analyzer, monitoring 37 SERP features. Additionally, it supports integrations with Search Console, Analytics, and Looker Studio, providing on-demand reports and collaboration tools.

Pricing and Plans

The Essential plan starts at $52.00 per month (billed annually) and includes tracking for 500 keywords with 50 AI prompts. The Pro plan, priced at $95.20 per month, supports 2,000 keywords and 100 AI prompts. For larger needs, the Business plan costs $207.20 per month and covers 5,000 keywords. The AI Search Add-on begins at $71.20 per month for 200 prompts and scales up to $276.00 per month for 1,000 prompts.

"SE Ranking consistently works hard to improve its product and offers it at a very competitive price." – Jack V., Insurance Agency Owner

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3. Peec AI

Peec AI helps brands monitor their visibility across platforms like ChatGPT, Perplexity, and Google AI Overviews. For an additional fee, it extends its coverage to models such as Gemini, Claude, DeepSeek, Llama, and Grok. It tracks brand mentions, analyzes sentiment, and identifies your position in AI-generated responses. Here's a closer look at its tracking and monitoring capabilities.

LLM Coverage

Peec AI performs daily prompt checks on various AI models in over 115 languages. It goes a step further by identifying the specific domains and URLs referenced when your brand is mentioned. Visibility insights are typically available within 24–48 hours.

"Peec allows us to pinpoint the exact types of content that are surfaced in specific LLMs. With that visibility, we've been able to prioritize our content strategy and drive a 5x year-over-year increase in traffic and demo requests from LLMs." – Jon Gitlin, SEO Strategist

Real-Time Monitoring

While prompts are run daily, Peec AI also provides real-time tracking of your brand's presence on AI platforms. It monitors changes in sentiment and positioning, helping marketers understand which prompts generate mentions. For instance, in July 2025, Momentum saw a 10× boost in AI search visibility and reached $700,000 in annual recurring revenue, growing by approximately $86,000 weekly. These results highlight Peec AI's ability to deliver actionable insights for AI-driven search optimization.

Pricing and Plans

Peec AI offers several pricing tiers:

• Starter Plan: $96/month for 25 prompts, covering ChatGPT, Perplexity, and Google AI Overviews.
• Pro Plan: $215/month for 100 prompts, including Slack support.
• Enterprise Plan: Starts at $538/month for 300+ prompts, with a dedicated account representative. This plan also analyzes over 27,000 AI responses monthly.

Opting for annual billing can save up to 15%, making it a cost-effective choice for businesses looking to maximize their AI visibility tracking efforts.

4. Trackerly.AI

Trackerly.AI specializes in monitoring how brands appear across platforms like ChatGPT, Google Gemini, Claude, Perplexity, and DeepSeek. Introduced in 2024, this tool conducts automated daily prompt tests to track brand visibility in AI-generated responses. It identifies citation sources, measures sentiment, and evaluates how your brand is positioned within AI-generated answers.

LLM Coverage

Every day, Trackerly.AI performs targeted prompt tests across five leading AI models, tracing citations to uncover the sources of brand-related information. In January 2025, Hugo Huijer showcased its capabilities by analyzing perceptions of car brand safety across 176 countries in just 6 minutes - a clear demonstration of its ability to handle large-scale monitoring. Research using Trackerly.AI also found a strong connection between a brand's presence on Wikipedia and its visibility in ChatGPT, Google Gemini, Claude, and Perplexity. This extensive model coverage, combined with real-time tracking, delivers a detailed look into brand performance.

Real-Time Monitoring

With automated daily updates, Trackerly.AI ensures continuous tracking of brand visibility. The platform integrates seamlessly with internal systems through API access and webhooks, enabling automated reporting. It also supports bulk prompt management, simplifying the process of monitoring a wide range of search trends.

Pricing and Plans

Trackerly.AI offers flexible pricing options to suit different needs, all starting with a 7-day free trial.

• Lite Plan: $27/month, includes 15 daily prompts (2,250 monthly responses), ideal for individuals tracking a single brand.
• Growth Plan: $97/month, provides 150 daily prompts (22,500 monthly responses) and includes AI Accuracy Analysis, which compares AI-generated responses to your verified brand data.
• Pro Plan: $247/month, designed for agencies, includes 600 daily prompts (90,000 monthly responses), team collaboration tools, and custom reporting.

These plans cater to everyone from solo brand managers to agencies handling multiple clients.

Comparison Table

Here’s a breakdown of the main features, pricing, and integrations for each tool discussed:

Tool	LLM Coverage	Key Monitoring Features	Starting Price	Key Integrations
xSeek	46+ bots including ChatGPT, Claude, Perplexity, Gemini, DeepSeek	Proxy-level tracking for full bot detection, real-time crawl logs, sitemap coverage	$99/month	Cloudflare, Vercel, Fastly, Nginx, AWS Lambda@Edge
SE Ranking	ChatGPT, Gemini, Google AIO, Perplexity, AI Mode	Basic citation analysis, brand mentions (linked/unlinked), citation dynamics, competitor tracking	$119/month	Google Search Console, Google Analytics
Peec AI	ChatGPT, Perplexity, Google AIO, Gemini, Claude	Sentiment analysis, multi-language support (115+), share-of-voice tracking	€89/month (~$95)	Exportable reports, structured data
Trackerly.AI	ChatGPT, Google Gemini, Claude, Perplexity, DeepSeek	Automated daily prompt tests, citation source tracking, sentiment measurement, bulk prompt management	$27/month (Lite)	API access, webhooks, internal systems

This table highlights the standout features of each tool. xSeek excels in technical coverage, detecting over 46 AI bot patterns through server-side tracking. On the other hand, SE Ranking integrates effortlessly with Google tools, making it a solid choice for SEO workflows. Peec AI shines with its impressive language support, catering to over 115 languages, while Trackerly.AI provides a budget-friendly solution for single-brand tracking.

If integrations are a priority, xSeek offers CDN and edge-level compatibility, while SE Ranking connects directly to Google Search Console and Analytics. Choosing the right tool depends on your specific needs for real-time tracking, coverage, and integration capabilities.

Conclusion

AI search tracking has revolutionized how brands monitor their digital visibility, offering tools that cater to a variety of needs and workflows. Choosing the right AI search tracker depends on your technical requirements and budget. For teams needing in-depth server-side tracking to capture AI crawler traffic often missed by traditional analytics, xSeek is a strong option, starting at $99/month.

For comparing traditional SERP data with AI-driven snippets, SE Ranking provides a clear solution. Meanwhile, global teams can benefit from Peec AI's extensive language support. If cost is a concern, Trackerly.AI and OpenAssistantGPT deliver effective options at more accessible price points, as detailed earlier.

"90% of human traffic will go away as consumers outsource browsing to AI agents. Brands must adapt from targeting 'best pages' to providing 'best answers.'" – Chris Andrew, CEO, Scrunch AI

Additionally, many of these tools integrate smoothly with platforms like Cloudflare and Vercel, further enhancing their utility. For agencies managing multiple clients, features like agency portals and white-label reporting can streamline operations. The key is finding a tracker that aligns with your workflow, budget, and the AI platforms your audience engages with. Adapting to the shift in search behavior is no longer optional - it's a necessity for brands looking to succeed in today’s digital environment.

FAQs

How can AI search trackers help enhance my brand's visibility in AI-generated content?

AI search trackers keep tabs on when and how AI systems mention your brand. They analyze where your brand appears, how it performs, and offer insights you can act on to improve your visibility in AI-generated responses. By spotting trends and uncovering opportunities, these tools can help ensure your brand is featured more often and stands out in AI-driven content. The result? A stronger online presence and greater recognition for your brand.

What sets the AI search trackers in the article apart from each other?

AI search trackers vary significantly in terms of pricing, engine coverage, and features. Pricing can range from flexible pay-as-you-go models to subscription plans that start around $20 per month, climbing to as much as $499 per month for enterprise-level tools. While some platforms combine AI tracking with broader SEO capabilities, others are laser-focused on monitoring the visibility of AI-generated content.

When it comes to engine coverage, the differences are just as striking. Higher-tier tools often track multiple AI engines, such as ChatGPT, Claude, and Google AI, while more affordable options might only monitor a few. Premium trackers also stand out by offering frequent data updates, detailed analytics, and customizable reporting. On the other hand, budget-friendly tools tend to provide basic reports with less frequent updates.

These distinctions make it easier for users to choose a tracker that fits their budget, covers the AI engines they care about, and delivers the level of analysis they need to meet their objectives.

Why should AI bot traffic be tracked separately from regular website analytics?

AI bots navigate websites in a way that's quite different from human visitors. They don't run client-side JavaScript or include referral data, which often causes their activity to either fly under the radar or be misclassified by typical analytics tools. By isolating and tracking AI-driven traffic, you can get clearer insights, fine-tune performance, and better evaluate the return on investment (ROI) from AI-related traffic. Recognizing this distinction is key to refining your strategy and making informed, data-backed decisions.